Founder of Lotta Sauce merch talk their vision, background, and what's next for this company

08 Apr

Music is big business. The ways to make money from music is endless. With all the ways to capitalize the biggest way is merch. The use of merch has not only become a way to profit from your talent, but a major way to brand yourself as an artist. The right merch can make or break an artist brand, and the company with the right merch is Lotta Sauce. They serve artist everywhere coming with the right material to help it's clients shine. The founder was gracious enough to sit down and answer a few questions for us. Below is the interview.

What is Lotta Sauce?

With love of the hip-hop and rap culture, we serve young artists around the world. Lotta Sauce sets up a merchandise line and an online store for these artists.  

What inspired you to get into the Merch business?

Ever since I was young, I have wanted to create something successful. Something that would make me a lot of money. Growing up, I attempted to make several clothing lines and each time, I received good critique from anyone who would stop by my instagram page, but I was never able to make those clothing lines big enough.

I decided to have an informal meeting with someone I knew who had succeeded in making multiple thriving businesses. I sat down with him and discussed some of my ideas. Most of my ideas were very ambitious and needed a budget much greater than that of my own. At the end of our meeting, he asked me what I like/enjoy. Immediately, I said listening to music, hip-hop and rap.

One of my ideas combined these two things, clothing and music. As soon as he heard this idea he told me that it was the one. He gave me a ton of amazing advice on how to get started, and I have turned it into what it is today, Lotta Sauce.

What’s your vision for Lotta Sauce?

When it comes to my vision for Lotta Sauce, it is very clear. It will be the company any popular artist turns to when they want their own merch. I want to get to the point where I no longer have to reach out to popular artists, the point where they start to reach out to me.

What do you enjoy the most about having a Merch company ? What do you find challenging about having a Merch company ?

The thing I enjoy most about this company, is having the power to really help artists. More often than not, these artists come to me saying that they have always wanted to release merch but have never had enough time on their hands, and not knowing where or how to start.

The only frustrating part of this business is finding the right clients. Since I do not charge for our service, and only take up to 30% of the profits, I need artists with a decent sized following. The problem with this, is not being able to contact these artists efficiently. I deal with this problem by being patient and looking into these artists a lot.

What advice would you give someone trying to get into the music Merch business?

I think I am the only, if not the first person to make a company that specializes in making merchandise for hip hop artists. With that being said, I can say that just like everything else, it takes a lot of time and patience at the start, but as soon as the ball starts rolling, it gets easier and easier.

What can people expect next from Lotta Sauce?

Lotta Sauce is currently looking for new artists and record labels to work with. We want to start working with bigger artists and try to gain more popularity in this culture. If you are an artist, or know an artist who you think we can help, please feel free to message us at our instagram @lottasauceofficial or email us at

All artists and labels check out their site below as they are looking for talent to work with in a major way!!!

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